Saltzer Surgery Center

Soliciting reviews

How to make a link for customers to write reviews on Google

You can share your short URL with customers from your computer’s Business Profile dashboard or on the mobile app. Through your short URL, Customers can leave reviews and view your Business Profile. Tip: URLs previously created through the PlaceID Lookup Tool or from Google Search will continue to work, but we recommend that businesses use short URLs for customers.

Share your short URL with customers for reviews


  1. On your computer, sign in to Business Profile Manager.
    • If you have multiple profiles, open the profile you want to manage.
  2. In the left menu, click Home.
  3. In the “Get more reviews” card, you can copy your short URL to share with customers.

Google Marketing Toolkit

You can create a custom marketing kit for your business that includes options for both physical and digital assets. You can only download and print the marketing kit materials.

  1. Go to the Business Profile marketing kit site.
  2. Enter your business name.
  3. Under “Put the best of your Business Profile on Display,” click Customize.
    • Select a review you want to highlight in your marketing materials.
    • To find more review options, click More reviews. Reviews only appear in English.
      • This feature is available for businesses located in Australia, Canada, New Zealand, the United Kingdom, and the U.S.
  4. Click Next.
  5. Choose the style and color.
  6. Click Finish and then Download kit.